Monthly Archives: January 2016
What’s Your Hook?
January 21, 2016
By Valerie Fontaine – A narrative hook grabs readers’ attention at the beginning of a story and draws them in so they continue reading. Similarly, in a job search, your hook or Unique Value Proposition (UVP) states the clear benefit you provide to a prospective employer. It communicates who you are, what you do, what differentiates
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